UNWTO & WTM Ministers Summit the legacy imperative of mega events

Posted On Dec 15, 2014

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UNWTO & WTM Ministers’ Summit: the legacy imperative of mega events

Participants at the recently held UNWTO & World Travel Market (WTM) Ministers' Summit stressed that "immense synergies" between mega-events and tourism should be used to generate long-time benefits for the destination and its people (London, United Kingdom, 4 November 2014).

The impact of public exposure during international events, coupled with investments in infrastructure, represents one of the key long-term potentials of mega events. This was the key message coming out of the eighth UNWTO & WTM Ministers’ Summit under the theme, “Tourism and Mega-Events: building a lasting legacy”, moderated by CNN International's Max Foster. Opening the Summit, UNWTO Secretary-General, Taleb Rifai, underscored that "Destinations need to consider infrastructure, investment and jobs, intangible benefits such as how the country is perceived and the most effective way to involve the community when looking at the legacy of mega-events".

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