Emerging International Tourism Destination: Monaco Most Outstanding International MICE Destination: Abu Dhabi Most Outstanding Advertising Campaign: Marvellous Mauritius Most Outstanding All-Season Destination: Kenya

Posted On Feb 17, 2015

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Rajeev Nangia COO, TRAC Representations (I) Pvt. Ltd.

The destinations your company is handling seem to be winning the most awards. How does that make you feel?
Awards are a motivational force for people to put in their efforts. TnH is the premier publication to report on the Indian travel trade developments and Indian outbound trends in the most accurate and unbiased manner. Consequently, TnH awards are a great judge of the industry’s tastes and preferences and I feel ecstatic that our destinations are being appreciated. Winning means our efforts are worthwhile.

What do these destinations (Monaco, Kenya and Abu Dhabi) offer to Indians in terms of tourism products?
Monaco is known for its style statement, scenic beauty, classy lifestyle, spectacular architecture and renowned casinos, world-renowned culinary experiences, and the list is never ending when it comes to luxury and glamour. Abu Dhabi is the perfect leisure and MICE getaway for Indian FIT’s and business travellers. It has stunning architectural wonders and tranquil oases to enjoy a complete holiday. One of Abu Dhabi’s most iconic landmarks is the famous Sheikh Zayed Grand Mosque - recently voted second in TripAdvisors’ Travellers Choice awards for outstanding landmarks. Abu Dhabi is home to the opulent Emirates Palace and the complete family entertainment of Yas Waterworld and Ferrari World. Saadiyat Island with its sweeping beach, Saadiyat Beach Golf Club and stunning beachfront resorts, will also soon be home to the first of a series of world-class cultural institutions. The Jean Nouvel-designed Louvre Abu Dhabi will open next year, followed a year later by the Zayed National Museum and the Guggenheim Abu Dhabi in 2017. Kenya offers the traveller an unmatched range of options. It has diversity of wildlife, culture, landscapes and unspoilt beaches and water sport activities. It offers unique opportunity to explore beaches to snow clad mountains or from a wild safari experience to cultural mélange.

All the awards indicate that the year 2014 has been a successful one for Abu Dhabi, Monaco and Kenya. How have these destinations gained in the Indian market in the past year?
Yes, the year 2014 has been a successful year for our destinations. Abu Dhabi welcomed 207,136 Indian hotel guests from Jan – Nov. 2014 at a growth rate of 31% over the same period last year. These guests delivered 773,661 guest nights, which was up 25% year-on-year. Monaco has seen an evident increase from India. From Jan to August 2014, approximately 6,000 room nights were generated from India. It is fast evolving and is increasingly becoming a niche strategic market. For Kenya, India is the biggest source market in Asia. India ranks 4th overall in arrivals after UK, US and Italy.

Your organization has been representing foreign destinations in India. According to you, how important is India as a market for your clients?
Each destination has its own unique aspects, offering an unmatched holiday with a vast range of activities. India is very important market for destinations from across the world. The destinations that are present in the market have faith in Indian market potential and are getting the desired results from the market. For Abu Dhabi, India continues to be the largest overseas source market with around 35% year-on-year growth. Monaco is the choice destination for the luxury destination market, large Indian weddings and the honeymoon segment. Kenya remains a popular destination with the Indian travellers looking at exotic adventure holidays and wanting to be up-close with Nature. For long haul like Jamaica, India continues to be a growing market thanks to the large number of long haul travellers choosing this destination for a unique holiday experience.

Kindly brief us on the India-specific marketing strategies of these destinations.
Our efforts while marketing any destination in India are to ensure consumer awareness and building trade engagement to cater to the requirements of Indian clientele.

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