2015 Year of Discover Thainessa

Posted On Jan 20, 2015

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2015 Year of Discover Thainess’a
In 2015, TAT will be promoting Thailand with the new global marketing and promotion campaign under the “2015 Discover Thainess” slogan, which was soft-launched at the World Travel Market (WTM) in London in November this year, and official launch will be on 14th January 2015 in Bangkok.

The “2015 Discover Thainess” campaign emphasizes on the priceless treasures of Thailand, which gives Thainess its charm and makes the country unique. There will be a host of activities that offer the opportunity for tourists and visitors to appreciate the essence of ‘Thainess’ through the Thai way of life, Thai culture and Thai experiences. The unique ‘Thainess’ charms can be experienced from a wide variety of tourist attractions, abundant natural beauty, remarkable range of activities, and an array of religious celebrations and cultural festivals. TAT would like to invite tourists around the world to experience our Thainess which will impress all visitors with unforgettable impressive experiences. The campaign is focusing on seven fascinating features which epitomise Thailand’s unique Thainess character along with a glorious history and a unique culture. Thai Food: Thai cuisine is well-known all over the world for its delectable flavours and unique ways of cooking and preserving food, as well as ensuring nutrition. Thai food plays an important role in symbolisingThainess for international understanding and recognition through the delicious flavours of Tom Yum Kung, Phat Thai and Massaman curry, to name but a few.

January: Opening Ceremony of “2015 Discover Thainess”
February: The Golden KinshipCelebration
March: Muay Thai Festival
April: Songkran Splendours
May: Thailand Music Festival
June: Thailand Grand Sale Festival
July: ASEAN Music and ArtsFestival
August: Queen of Silk Festival
September: Thailand InternationalFood Festival
October: Thailand Time Trial(TTT)
November: Loi Krathong Festival
December: In Royal Melody


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