Most Outstanding Rooms Booking Technology RoomsXML

Posted On Feb 19, 2015

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Prakash Bang MD, RoomsXML

How do you feel about your company being recognized as “Most Outstanding Rooms Booking Technology” by TnH magazine at its Travel & Hospitality Awards 2014?
It’s a great feeling. Such recognition truly encourages us to keep on improving our product features. We are a highly focused B2B company enjoying a niche in the accommodation segment.

What will you describe as the most defining characteristic of your company? What do your customers value most about your company?
In such a high competitive segment that we are in, it’s good to know that we are not competing on the price plank. While low price and extended credit terms are the norms in our segment, we are happy that we are far, far away from all that. I like to believe that there are key parameters why Travel Agents like to work with us: a) The technology: There are 9 specific features (including de-duplication of the inventory) that we offer that were first and still remain so in the industry. The user experience is simply rewarding. b) Service: It’s beyond lip-service. In fact, we have quantified it. Our phones are answered within 45 seconds. Thanks to our inbuilt CRM System, most cases are resolved there and then. Those that cannot are put on alert till such time they are resolved. An issue just cannot remain unresolved beyond a certain point – it escalates the matter automatically.

According to you, how important has technology become in hotel distribution ?
I believe it’s very important. And I see no reason why its importance will diminish in the near future.

What have been the long-term vision & objectives of your company?
You will be surprised to know that we don’t look beyond a year – the dynamics are changing too fast. The main objective of the company is to be profitable. And the growth has to be sustainable. We never look at the top-line. A healthy bottom line delights us and our vendors!

What advice would you like to give to young travel professionals who desire success in this industry?
I have always been an advocate of doing more and more about less and less. Instead of holding 4 Jacks, I would suggest folks to hold an Ace.

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