Nishant Pitti Of Easemytrip.Com Joins Bollywood As Producer

Posted On Sep 4, 2014

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Nishant Pitti Of Easemytrip.Com Joins Bollywood As Producer

Nishant Pitti is a young entrepreneur of India running one of the leading travel agencies of India. He is CEO and Co-founder of EaseMyTrip.com. In an interview, Pitti talked about the latest developments in his company and his move towards film promotion and production.

Nishant Pitti has recently signed a 3-film deal with Film Director Hemant Madhukar. The first film of this association is horror thriller ‘Mumbai 125 KM’ to be released on 26th September, 2014.

Kindly share the objective and vision of your company as an OTA. The main objective of Ease- MyTrip.com is to become a leading player of travel & tourism industry of India by providing the client most economical services. We constantly endeavor to deliver efficient detailed oriented travel planning and generate noticeable savings for our clients. As a reliable online travel agency of India, we value our clients and serve them with personal care and zeal. We aspire to reach their optimum satisfaction level to convert them into our potential and loyal clients. Our constant effort is not only being the number one travel agency of India but also being a passionate and dedicated travel company that assures a memorable vacation across the world."

You are a successful travel agent, so what made you foray into film productions?

Prior to being a travel agent, I am a businessman who loves to do innovative things keeping his customers in mind. As a businessman, I love to do new experiments that can help my company in gaining profitability and give it brand recognition. No one is away from the charm of Bollywood as this is a great platform to earn brand value. EaseMyTrip.com has already participated in several Bollywood events by being travel partners or promotion partners. This is for the first time, when I am coming into film production. The biggest reason was my desire to do something creative and another reason was promotion. Presently, most of the brands are looking towards Bollywood to promote their brand and generate interesting leads. Some use product placements then others become part of internal and external promotional campaigns of films. But somehow, they seek to associate with films. This is the reason that I thought to come into film production.

Say something about your 3- film deal with Film Director Hemant Madhukar.

I signed a 3-film deal with Film Director Hemant Madhukar in Mumbai on 20th July 2014. These films will be released worldwide with a purpose to entertain visitors. After meeting with Hemant, I realized that we share certain kind of taste towards films. In few meetings and conversation with him, I understood that we can look forward for an association. He is a very talented film maker and wants to create such films that have content as king and sole motive to entertain their audience. With this 3-film deal, we shall create something fresh. Tell us about the first release of this partnership – ‘Mumbai 125 KM’. ‘Mumbai 125 KM’ is a horror thriller that will be released on 26th September, 2014. Hemant Madhukar is the director of this movie. The film is starring Karanvir Bohra, Veena Malik, Vedita Pratap Singh, Joey Debroy and Aparnaa Bajpai. Veena Malik is playing the role of main horror element in the film. The entire shooting of ‘Mumbai 125 KM’ is done using Stereoscopic 3D cameras. The music in the film is given by Mani Sharma, which is the main highlight of the film. The trailer of the film has already been released and in few days of its release, 6.5 lakhs people have already watched & appreciated this on YouTube in just 3 days of video upload.

What new developments are taking place in your company beyond film production?

I and Rikant Pitti (COO of EaseMyTrip.com) have plans to expand our franchise network in Tier - 2 and Tier - 3 cities of India to be in easy reach of those customers not having credit/debit cards for online transactions. We are also planning to open EMT Holiday Hubs in all metro cities of India to increase revenues from non-air products, including hotels and holiday packages, car rentals). Ease- MyTrip already has hired more than 120 travel consultants for this process and is planning to double this number in coming year. Our next plan is to open offices at overseas locations like - Dubai, Singapore, Hong Kong, and United Kingdom to serve the customers of these locations with efficient andcost- effective services. We have to promote India as a popular tourist destination in overseas markets of Hong Kong, London, Dubai and many other cities worldwide.

"As a reliable online travel agency of India, we value our clients and serve them with personal care and zeal. We aspire to reach their optimum satisfaction level to convert them into our potential and loyal clients. Our constant effort is not only being the number one travel agency of India but also being a passionate and dedicated travel company that assures a memorable vacation across the world."

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