Visit Britain appoints Saif Ali Khan

Posted On Apr 24, 2015

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VisitBritain appoints Saif Ali Khan as spokesperson for ‘Bollywood Britain’ campaign
Celebrity video promotes ‘Romance in Britain’ tracing Bollywood film locations in the UK.

VisitBritain recently appointed Saif Ali Khan, as the spokesperson for the ’Bollywood Britain’ tourism campaigninIndia. The ‘Bollywood Britain’ campaign showcasing Romanceis the latest evolution of the Bollywood themed campaigns that the tourism board has undertaken in India over the past years. With over 50 movies filmed in Britain, mostly themed around romance, the destination provides the perfect setting for couples to celebrate love and romance whilst on holiday. Aimed at honeymooners and couples seeking a romantic getaway, the campaign highlights different movie locations featuring some of the most popular Bollywood blockbusters starring the biggest names in Bollywood including Saif Ali Khan. Through films shot in Britain, Bollywood fans have been experiencing Britain through films over the years. The ‘Bollywood Britain’ campaign showcasing Romance enables Indian visitors to discover and explore more of Britain includingthe cities and countryside locations which were featured in manyBollywood films including Saif’s own mega hits like Cocktail and Love AajKal. Saif Ali Khan said, “My family and I have a deep connection with Britain that spans everything from cricket to culture and education. A number of family holidays across Britain, watching my father and grandfather play cricket at famous cricketing grounds like the Lords, and of course studying there, has created a bond for me with the placethat is unlike my relationship with any other country.”

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